What is Evolyte?

We view businesses in their entirety, not as individual functions.

We're still surprised how often we get asked this question, though we realize it's because it's not an easy one to answer.  Our tagline: "Execution Evolved" is even more cryptic.  So what's with all the smoke and mirrors you ask? 

Business issues typically aren't held to a specific functional area (e.g., marketing), even though they may appear as such.  Rather, the solutions often require a complex unwinding of the interconnected processes within and outside your organization.  Understanding the nuances of these internal and external relationships is where true value is added, and it takes decades of study and experience to uncover these.  Luckily, Evolyte has just this type of experience and understanding.

What does Evolyte do?

Don't make the marketing noise louder, silence it

A famous businessman once said that there are only two functions in any business:  manufacturing and marketing.  Essentially, you have to build the product or service, then sell it.  And selling it is often the hardest part.

Creating a simple landing page, submitting your app to a few review blogs or review sites, and setting up a Facebook and Twitter page is a great start to get the word out, but it is simply not enough to get noticed.  This limited strategy in isolation simply will not break through the clutter and vast expanse of the web.

Do you have the expertise to design an effective marketing plan, but more importantly, execute on it? 

First measure the campaign's effectiveness...

 

Our job is not done once we have launched your marketing campaign. We meticulously measure and refine the effectiveness of each marketing strategy, and through our proprietary Impact Analysis Engine, we actually show you what your target customers are experiencing (this is often quite eye-opening!)

...then test alternative marketing approaches...

 

We identify the impact on new users, user "stickiness", and sustained users resulting from our marketing campaigns.  Every approach and iterative campaign is unique.  Therefore, collaboration with you is not just necessary, its critical to understanding how to drive awareness and sales growth. 

...to optimize your marketing strategy.

 

To ensure your business endures the test of time, it must remain fresh in your customers' minds. Evolyte's strategies are not just limited to external marketing; we deploy timely marketing and pricing strategies to keep users coming back for more and optimize revenue.

We know it, we have done it, and we execute on it.

We have spent an inordinate amount of time studying and scrutinizing the economics of the business landscape. We follow nearly 100 mobile and tech-related blogs, read over 400 posts per day, and scour countless other technology, strategy, and marketing/advertising-related news sites, academic papers, and blogs to stay on the cutting edge of the business world. 

Evolyte Can Provide Superior Business Solutions

Business Development: Facilitated strategic partnership and co-branding opportunities.

Publicity and Promotional Efforts:  Developed marketing and publicity efforts to generate widespread national press for start-ups.

Marketing Campaign Creation:  Produced tailored marketing campaigns to strategically align corporate partners with their desired clienteles.

Customer Relationship Management:  Maintained customer-specific databases to target and track marketing and sales efforts.

Increase Brand Awareness:  Created and spearheaded social media campaigns, participated in professional speaking engagements and exhibited at professional trade shows

Analytics:  Developed, analyzed, and managed various advertising campaigns using Google Analytics

Strategy: a decade of management consulting, startup, and small business strategy development and execution

Business Plans: looking for investors, VC, or angel funding? We've been through the process, stay current on market trends and practices, and even know folks in the industry. We can help you write a well-crafted, concise yet detailed plan that any investor would be excited to read.

The crowd is rarely representative of the individual

• Essentially, we're saying that the aggregated data that Analytics providers currently report doesn't help you make the best marketing decisions.
• Sure, you may know where your customers live and what device they use, but do you know how or why they use your website or app?
• Unfortunately there is no alternative.  Or is there?

Next Level Analysis

• We've spent the last decade extracting compelling stories from numbers.  You shouldn't have to spend the next decade trying to do the same.  That's why we're going to do the heavy lifting for you by using publicly available and proprietary Evolyte tools with advanced predictive capabilities. 
• As an owner, developer, or employee, how much is this best-in-class ability worth to you?

From least to most complex, our expertise includes:

1. Econometric Model – In simple terms, it brings together various categories of data to find the combination with the best historical predictive power.  Its shortcoming is that it only measures correlation, not causality, essentially grouping data categories that move together.
2. Neural Network Model – Based on the concept of neurons in the brain, a neural network can “learn” and therefore can be trained to find solutions, recognize patterns, classify data, and forecast future events. However, this network is far from independent of human interaction and interpretation, as the programmer must adjust fundamental elements according to a specified learning algorithm until it performs the desired task correctly.
3. Markov Logic Network Model – Founded in artificial intelligence programming, a Markov Logic Network fuses logical complexity with statistical uncertainty and can be applied to forecast user behavior based on the elaborate interconnectivity of numerous internal and external elements.  A truly revolutionary concept, this model can exploit the system’s governing dynamics in order to:
   • Better understand user and advertiser interaction
   • Discover trends in consumer behavior
   • Predict demand for advertisers’ products
4. Real-Time Model – Improving the model to update and optimize in real time.  This will show evolving user and advertiser interactions, discover trends in aggregate consumer behavior for correlation with specific indicators, and predict demand for advertiser products and services.

Evolyte is looking for new people to join our team.

Below is a brief characterization of the very specific type of individuals we are looking for. If you do not meet these attributes and those left unsaid, maybe you could pass it along to someone you know who does (Twitter or Facebook perhaps)? We are not trying to create yet another ____________ . We are developing things most people don't have the guts or insight for.

• Ownership: You will not act like an employee, but like an owner of Evolyte.
• Learning: You are not afraid of learning a subject completely foreign to you.
• Innovation: It is just a vocabulary word to you because you know that it only comes from hard, intense work: reading everything you can get your hands on, analyzing the competitive landscape, brainstorming ideas, and sitting in front of a blank sheet of paper yet still being able to find an elegant solution, functioning on multiple levels.
• Fresh, Relevant Simplicity: You release new content at a blindingly fast pace, where others both internally and externally cannot keep up. You publish, then edit later because you've long since realized that freshness, relevance, and simplicity is a far greater commodity than perfection.
• Risk: You strive for perfection, become physically frustrated and angry at mistakes, especially your own, but are not willing to give up making those mistakes because you understand that risk is tantamount to breaking new ground.
• Work Ethic: You work 24 hours a day, every day, and you never take vacations. Even when you sleep, you're dreaming of different angles, new ideas, and process improvement. You begin working immediately upon waking, often find yourself exhausted at 2am because you were lost in the building process, and yet still don't punch the clock because you've "just got to get this one last thing done".
• Writing: You draft emails in your head while performing other tasks before you ever write them down.
• Art: Creating something from nothing is not a new nor particularly stressful activity, but it will always represent the ultimate challenge.
• Performance: You do not expect nor need constant praise or ego stroking for a task that is expected of you. However, you do realize, appreciate, and publicly acknowledge truly outstanding or unexpected performance.

It is not lost on us that this description effectively removes 99.99% of the population, but this is what it means to work with us, not for us. We are supremely ecstatic about meeting you and having you join our team.  We have been searching for you our entire lives, contact Evolyte here.

Tweet