You likely have already heard of this well-known fact, sales of apps decline over time. It seems to be a universal law, save for those special apps like iFart that stay in the top spot consistently. It’s easy to get that large spike in sales during the first few days, and even the first few weeks. But then, you see your daily trend start to dwindle and your first reaction is to assume it’s just a blip. A few days go by and you start to connect the dots — your sales are falling. However, does it need to be a law? We’re not so sure. With our help, apps have realized longer sustained peak sales levels before falling to lower plateaus. We’ve studied the data, we’ve run the statistical models, the regressions, and the correlations. Now, we’re not saying there’s causality, but we do believe that our increased and strategic marketing efforts have more than paid for themselves in the long-run. Don’t let the effects of time lower your returns like a few of these apps below: