Dance, Baby, Dance
Yes, this is what I would look like if I were your barista and providing you with a good ol’ morning pickup. For a moment, let’s talk about customer service because well, it’s important. Oh, and we could improve upon ours’ a little bit. As a smaller studio with few bodies at present, we’re unable to hand hold as well as many of the larger agencies who work on much larger accounts. That’s okay with us, but we really wish we could be better and know we can be better at customer service. Let’s take the neighborhood coffee shop. You know, the one that always has a smile on their face and nicely finished off your latte with some floral design. They are doing one thing right :: making me feel good about coming back over and over again. Gripe all you want about Starbucks, but they do things right when it comes to customer service, especially after Schultz came back to the company to improve upon that neighborhood feeling in the stores across the country after the air seemed to have less of a friendly feel a few years ago (I think it was just a few years ago?).
The one thing that we can all do as it relates to customer service is simply tell the customers they care. Sounds cheesy and no, you don’t want to go over the top with it like what’s his butt in Office Space (the Chotchkie’s guy with tons of flare if you need specifics). If I really were a barista (and I have thought about doing it as a side job), I would be the dancing barista. The guy who will show you a little move, thrusting and showing a little booty shaking while I pour your morning latte because 1) I’m just “that guy” and 2) I would make you laugh either at me or with me. Create a positive emotion. That’s good customer service. Okay, that’s all I got for tonight. Coffee and dance moves bright and early in the morning. Ringgenberg, out.
